OBJECTIVE
Re-brand a dead, dying or defunct brand. Rediscover its origin story and mission in order to revive it. Bring the brand back to life by enlarging its products and creating future extensions that will drive the brand to new success by maintaining its brand core.
APPROACH
Pond’s is a brand that produce natural and plant-extracted skin care products. In order to fulfill the new mission statement, a new logotype was created that based on the keywords, natural, beauty and science. In addition, new Pond's will not only provides skin care, more possibilities were constructed.
– BRAND GUIDES
– Brand Research
– SKETCHES
– NEW LOGOTYPE
– TYPEFACES + COLOR PALETTE
– BUSINESS STATIONERY
– BRAND EXTENSIONS
– WEBSITE
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