OBJECTIVE
Redesign a visual system for an existing design conference, create a series of strong and holistic visual materials that match the soul of the conference. The goal is to improve designer’s ability to build a cohesive visual language, also to show typographic skills.
APPROACH
The conference I chose is the International Design Conference(IDC), which exists as a global voice for industrial design. The IDC is a celebration of the diversity, cross-functional overlap and undeniable power of design. So the concept is to convey the three keywords by using a different type of typography, bold color combination and various range of graphic elements.
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